[ marketing agencies ]

Client reporting and lead routing that stop eating billable hours

Every new client brings another reporting setup, another CRM to sync and another routing rule, and the overhead arrives long before the margin does.

The after state

Client fifteen onboards the way client five did, because the reporting, the enrichment and the routing already run, and your team's hours go back to work a client will pay for.

[ The Shift ]

What is breaking right now

  • Each new client adds manual process, not just revenue

    A new logo means new ad platforms to pull from, new CRM objects to maintain, new routing rules and another report template. That surface grows with every client, so margin thins before it grows.

  • Reporting eats the hours you bill for

    Pulling Google Ads, Meta and LinkedIn numbers, reconciling them and formatting them into your template every week eats a rising share of billable capacity. The report is necessary; assembling it by hand is not.

  • Media buying looks the same from three agencies

    When a client can get similar media buying from three shops, the question becomes what else they get. A report the morning after month end, and a lead in the rep's hands the minute a form arrives, answer that.

  • One platform change means a week of patching

    An ad platform renames a field or changes an export format, and the spreadsheet chain behind it breaks quietly. Someone spends the week working out which step went wrong, and the client gets the report late while they do.

[ Where We Fit ]

The part we build

Branded client reporting

Search Console, analytics and the ad platforms are read on your schedule, and the report arrives in your agency's design, not a vendor's. A person approves it before a client sees it.

Enriched lead routing

A submission on your client's landing page arrives enriched, scored against that client's criteria, and written into HubSpot or Salesforce with fields filled. We sell integration depth, not access to a workflow tool.

Agentic judgment steps

A rule-based scorer breaks the moment a lead arrives with unusual data. An agent reads the context, returns a judgment with a confidence score, sends edge cases to a person, and logs every step.

Brief-to-draft content engine

Research, outline and first draft come out of the brief with your brand voice checked against it. The content engine works from your reference images, and nothing goes live until a person submits it.

White-label voice intake

A voice agent answers, qualifies and books for the law firm or home-services company on your roster, under your agency's brand. We build the capability and you resell it, without staffing a new line.

You sell the outcome, and your brand is the one on the deliverable#

Your agency keeps the client, the brand and the account management; Silverthread Labs stays the technical layer behind the deliverable. The edge is the depth of the loop: the reporting pipeline reads your client's ad platforms on your schedule, and the routing writes a scored lead into the CRM that client already runs, one loop with logged steps. If what you sell is organic, SEO agencies is the page for that work, and content at volume is social media agencies.

[ The Ladder ]

Three ways in. Enter at one rung and move when it makes sense.

Every rung here is scoped and quoted against the stack you already run, so no figure on this page stands in for a quote.

The product

Run the products as they ship

Scope
ROIkeep runs the agency itself, and Latent composes one social post for Instagram, Facebook and LinkedIn.
What it covers
  • ROIkeep: four applications behind one sign-on
  • Latent: one prompt in, finished post out
  • A walkthrough, not a self-serve trial
Where it stops
Both are in alpha; neither is a stack you resell, and neither covers the client reporting pipeline.
Ask us for a walkthrough

Bespoke customization

Your stack, your brand, our build

Scope
Most of our work: the products and pipelines bent to fit the stack your agency already runs.
What it covers
  • Reporting pipelines wired to client ad platforms
  • Per-client lead enrichment, scoring and CRM routing
  • ROIkeep shaped to how your agency operates
  • Deliverables packaged under your brand
Where it stops
We stay the technical layer; you keep the client, the brand and the account management, and terms follow scoping.
Scope a bespoke build against your stack

Full build

The operational layer, built into your stack

Scope
Reporting, enrichment, routing and sync built from nothing as one loop inside your own stack.
What it covers
  • One loop: ingestion, calculation, delivery, CRM write-back
  • Agentic layers for lead scoring and commentary
  • Single-tenant deployment for data isolation
  • Custody of an automation codebase you run
Where it stops
It replaces the manual middle, not your strategists or account leads, and nothing reaches a client without your approval.
Map the full loop with us

[ Proof ]

Figures from outside this company

88%

Marketers using AI in their day-to-day roles

SourceSurveyMonkey, 2025. Vendor survey, confirmed verbatim at source.

60%

Using AI daily, up from 37% in 2024

SourceSocial Media Examiner, 2025 AI Marketing Industry Report. Independent survey of approximately 730 marketers.

About 67%

Specialized-vendor AI deployments that reach success

SourceMIT Project NANDA, The GenAI Divide: State of AI in Business, 2025. Internal builds succeed one-third as often.

[ Questions ]

What buyers ask first

What can you build beyond what this page covers?

Most of it. This page carries the part built for your kind of company; the full build surface, from web and SaaS engineering to self-hosted AI, sits on one page, item by item. Browse everything we build

Who owns the client relationship once you are behind the deliverable?

You do, on every rung. Your agency keeps the client, the brand and the account management, and we stay the technical layer behind it. What you tell your client about how the work is built is your call, and we do not approach them.

Who owns the work you build for us?

Bespoke work built into your own stack is yours to run, and code ownership is agreed in writing before the build starts rather than after. The products are the other case: ROIkeep and Latent are our software, both in alpha, and you run them as they ship rather than owning them.

What happens when an ad platform changes its API?

The pipeline is built to be updated rather than replaced, and every step is logged, so a break shows up as a named failed step instead of a report that quietly went wrong. The fix is aimed at that step. Which of us maintains it, and on what response expectation, is set at scoping.

What does the first month look like?

It opens with an operational audit, where we map where your team's hours actually go across reporting, routing and sync before recommending anything. Then one painful, well-bounded workflow goes first, usually the report a client chases you for, so you see the output before the loop widens.

What does this cost?

Every engagement is quoted after scoping, because the shape depends on your client mix, the platforms in play and the CRM behind them. No figure on this page stands in for that quote. The audit is the step that produces the facts a quote is built from, and it comes before any commitment.

Why not build this in-house?

Some agencies should, and the ones that already have a data-engineering team do. MIT Project NANDA's 2025 GenAI Divide report found that buying from or partnering with a specialized vendor reaches successful deployment about 67% of the time, while internal builds succeed one-third as often. This page is written for the agency that does not want to hire an AI engineer to keep a reporting pipeline alive.

We are a two-person shop. Is this page for us?

Probably not yet. This page assumes a roster and a team, roughly 5 to 50 people, where per-client overhead is the constraint rather than winning the next client. If your bottleneck is replies and outreach instead of client reporting, Ezly is the product of ours that already shipped, and it is the closer fit.

[ The Products ]

Enter through a product

ROIkeep

Alpha

Run the agency itself, not just the client work.

Latent

Alpha

One prompt in, a finished post out, shaped for the platform it is going to.

Ezly

Shipped

Every rep and every recruiter replies like your best one.

[ How It Works ]

Free Automation Audit

We find the 20% of your manual work that costs you the most, then show you exactly how to eliminate it.

STEP 1.0
Tell Us What Hurts

Tell Us What Hurts

A 30-minute call. Walk us through your daily operations and we'll spot the bottlenecks you've stopped noticing.

STEP 2.0
We Rank the Wins

We Rank the Wins

We score every opportunity by impact and effort, so you can see where AI saves the most time and money.

STEP 3.0
You Get the Playbook

You Get the Playbook

A prioritized roadmap you can act on. Execute it with us or on your own. Yours to keep either way.