[ Vision ]
We had the problems before we built the products.
Silverthread Labs is a B2B SaaS development company, and building other companies' software at volume put us in the same three binds they were in.
[ The three problems ]
What kept breaking here
None of the three arrived as a market thesis. They arrived as our own week, over and over, until we stopped working around them.
Operations
No two tools agreed.
The work, the leads, the spend, and the team each lived in whatever tool happened to be open. The founder was the integration between them, and the answer to a simple question was a thread in a group chat.
Marketing
The thing that never got done.
Showing up consistently took a stack of subscriptions and somebody whose job it was. A finished post passed through a design tool, a writing tool, and a resize step before anyone saw it, so most weeks it did not get posted at all.
Communication
The reply that arrived second lost.
Replying to candidates, clients, and leads took longer than the work being discussed. The people who wrote the replies that worked were the ones with the least time left to write them.
[ What we built against them ]
One product each, and we were its first customer.
A company shaped like this one carries the same three binds. Each product takes the part that cost us the most, for companies that carry it the way we did. None of the three takes on the whole of its area, and that scope is why they work.
ROIkeep
Answers
Operations
Status
Alpha
One product, four applications behind one sign-on: the hub for people and access, work management, lead pipelines, and expense tracking with required receipts. It runs the agency itself, not the client work. Built for digital agencies of roughly 5 to 50 people, and it is what we run our own company on.
Latent
Answers
Marketing, through social media
Status
Alpha
One prompt in, a finished post out, sized for the post type it is going to on Instagram, Facebook, or LinkedIn. One publication holds a post per platform, ten fixed styles hold the look, and nothing leaves the app until a person submits it. Latent automates major parts of marketing through social media. It does not run the rest of your marketing. For agencies and brands, and it makes our own social content.
Ezly
Answers
Communication
Status
Shipped
The AI communication copilot for teams. It drafts replies and outreach inside LinkedIn, Gmail, Upwork, Fiverr, and Discord, from one shared persona that holds the team's voice, and a person sends every message. Sold to recruiting and sales teams as Ezly Team, with 400 users and 28 paying customers.
[ Why buy one ]
The company that built them runs on them.
Every one of the three runs this company before it runs yours.
We were each one's first customer
ROIkeep runs this company's operations. Latent makes our social content. Ezly drafts the replies our people send. When one of them is wrong, we are the ones it is wrong for first.
The scope is the reason, not a hedge
None of the three takes on the whole of its area, and we do not pitch them to everyone. ROIkeep is for digital agencies of roughly 5 to 50 people. Latent automates major parts of marketing through social media and leaves the rest of your marketing alone. If your company is not shaped like that, we say so on the first call.
Nothing writes, sends, or publishes without a person seeing it
ROIkeep shows what it will write before it writes it. Latent publishes nothing by itself, and its assistant cannot publish or remove anything. Ezly is a copilot, and a person sends every message. The market is drifting toward agents that act in your name. We are not.
[ Where each one goes next ]
ROIkeep
In alpha and sold through conversation. Tell us how your agency runs today, and we walk you through ROIkeep against that.
Latent
In alpha, on a waitlist until alpha closes, and making our own social content in the meantime.
Ezly
Shipped. The web app and the Chrome extension are live, and sign-up works today.
[ Beyond the products ]
No product fits a business exactly.
Buying one of the three is how a client arrives. The next two rungs are the business.
Bespoke customization
We build the customization that makes ours fit the stack a client already runs. This is where the weight of the work sits.
Full builds
Software built for one company, entered two ways: from nothing, or by taking custody of a codebase that already exists. Taking custody means inheriting software we did not write, making it safe, and keeping it running under contract. We still run what we built. AI Toolbar, the Chrome extension we designed and built, is maintained by us to this day, and Permuto Capital, built for Chia Network, has been under our maintenance since it shipped.