SouthernMH

A marketplace where mobile homes find new owners.

Industry: Real Estate | Stack: Next.js, Supabase, Pipedrive, Vercel | Status: Live | Visit SouthernMH

what SouthernMH does#

SouthernMH is a real estate platform for buying and selling mobile homes in Texas. It is based in Conroe, licensed through TDHCA (Texas Department of Housing and Community Affairs), and operates as a direct marketplace: the company owns the inventory, evaluates the homes, and manages the transaction. Not a listing aggregator.

Buyers browse two types of inventory: quality-inspected homes the company owns outright, and repo (repossessed) properties. Sellers go through an expert evaluation, an agent meeting, and guided support through closing. The platform handles listing display, search, lead capture, CRM integration, and bilingual content in English and Spanish.

the market#

Texas manufactured housing is growing#

Texas led the nation in manufactured home shipments in 2024 with 18,343 units, accounting for 18.6% of total U.S. manufactured housing value (TMHA, 2025). New home sales through the first half of 2025 were up 6.3% year-over-year. Texas is the only major state that has grown its mobile home inventory over the last 20 years, up 9% while most states declined.

The 2025 Texas legislative session passed a manufactured housing brief requiring most cities to establish at least one zoning district where manufactured homes are allowed by right. That regulatory change opens new markets for companies operating in this space.

most of it still runs on phone calls#

The global PropTech market reached $40.19 billion in 2025 and is projected to grow to $88.37 billion by 2032 at 11.9% CAGR (Precedence Research, 2025). Almost all of that investment targets traditional residential and commercial real estate. Manufactured housing, despite being one of the largest affordable housing categories in the country, gets very little of it.

SouthernMH operates in that gap. A modern web platform in a sector where many competitors still use phone calls, paper listings, and lot visits as the primary buyer experience.

what we built#

Next.js platform with Supabase backend#

The platform is built on Next.js and deployed on Vercel. The backend uses Supabase for data storage, image hosting (via Supabase CDN), and authentication. This stack gives fast page loads, server-side rendering for SEO on listing pages, and a managed backend that scales without dedicated infrastructure ops.

Listing data flows from the inventory system into the platform. Each home gets a detail page with images, specifications (beds, baths, model, price), and contact actions. The "Our Homes" inventory and the "Repo Homes" catalog are separate browsable collections with shared search functionality.

search and listing discovery#

Buyers can browse by type (company homes vs. repo homes) and search across listings. The search interface connects to the Supabase backend with query parameters, returning filtered results in real time. Listing cards show model name, bed/bath count, and price upfront.

The catalog goes from a 2-bed/1-bath singlewide at $14,900 up to a 3-bed/2-bath Elation model at $59,900. That price range is the whole point: manufactured housing reaches buyers who cannot get into the traditional market.

CRM integration with Pipedrive#

Lead capture connects directly to Pipedrive. When a buyer submits an inquiry or a seller requests an evaluation, the lead enters the sales pipeline with context: which listing they viewed, what action they took, their contact information. The sales team works from Pipedrive, not from an email inbox. No leads get lost between the website and the follow-up.

bilingual support (English and Spanish)#

Spanish speakers are a core audience in this market, not an edge case. The platform is built bilingual from the ground up. "Se habla Espanol" is prominently featured. Navigation, content, and contact flows all work in both languages.

three-step seller flow#

Selling through SouthernMH follows three steps: expert evaluation, agent meeting, transaction support through closing. The flow is explicit on the website so sellers know what to expect before they make first contact.

key capabilities#

• Dual listing types with separate browse paths for company-owned inventory and repo homes.
• Detail pages with images (served via Supabase CDN), full specs, and contact actions on every listing.
• Every inquiry and evaluation request routes to Pipedrive with listing context attached.
• English and Spanish throughout the buyer and seller experience.
• Structured three-step seller intake so expectations are set before the first conversation.
• Server-side rendered listing pages with proper metadata for search visibility.

results#

SouthernMH is live in the Texas manufactured housing market. Buyers can browse, inquire, and move through to transaction. Sellers can request an evaluation, meet with an agent, and get support through closing.

The market shipped over 18,000 units in 2024 and is forecasted to exceed 20,000 in 2026 (TMHA, 2025). Most of the competition is still operating without a real web presence. That is the environment SouthernMH is built for.

how this reflects our work#

Real estate platforms have specific requirements that generic web development misses. Listing data has to be structured for both human browsing and search indexing. Lead capture has to land in a CRM with context, not sit in a form queue waiting for someone to check email. Buyers need the right information at the right time.

The Supabase backend, Pipedrive integration, bilingual architecture, and dual listing taxonomy on SouthernMH all exist because the business required them. That is the difference between building for an operation and adapting a template.

Planning a real estate platform or marketplace? See Web and SaaS Development or book a free Automation Audit.